- CORPORATE OBJECTIVES:
The Company aims to introduce unique adventure sports and other such services that range from extreme adventures to outdoor fun adventures for everyone between ages 5 to 50 years as its target customers.
Also the company aims to inculcate the spirit of adventure among the youth. It believes that propagating adventure and allied activities at the grass root level (children) along with inculcating team building and coordination among the grownups at the top level (Corporate) at the best possible rates which is feasible to all.
Secondary Aim is to generate Employment opportunities and contributing in building our nation.
- MARKETING OBJECTIVES:
- Volumes & Profits:
As already mentioned in the forecast report prepared in Situational analysis, the company aims to achieve unit sales of 22,500 units (total people availing the services) and turnover target of Rs. 82 lakhs on a consolidated basis. Profitability wise the company aims to achieve a Net profit of 35% amounting to Rs. 28.7 Lakhs.
- Time Frame:
Considering the nature of the business and different types of geographies in which the company operates namely Jamshedpur, Pune and Hyderabad, achieving the sales target and volumes in Jamshedpur is most challenging since the visibility and nature of services offered and demand generated in Pune and Hyderabad is constant. The services rendered being of seasonal nature the time frame in which the company aims to achieve at least 30% of its sales target vizRs. 25 lakhs is in the Summer vacation period (may – june) and in the festive season commencing from October till January.
- Customer retention:
The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. The cost, in either case, is staggering, but few businesses truly understand the implications.
Everything else being equal, that 10-percent advantage in customer retention will result in a doubling of customers every seven years just by maintaining customer relations and fulfilling customer’s needs. The resulting effect on long-term profit and growth shouldn’t be underestimated. Measures involved are namely Regular sales calls, frequent communication calendar, courtesy system, and service integrity, Taking complaint as regular improvement measure, maintaining blogs and introducing loyalty programs