Product Feature matrix is comparison between various competitors and the various features offered by their product as compared to the firm’s product. In our case of providing the service of Team Building Exercise we have come up with the following matrix

Note: Competitors are Tata Steel Adventure Foundation (TSAF), Xtreme Territory (XT), and Calcutta Paintball Club (CPC)

Competitors OW TSAF XT CPC
Features
Bundling of Services and Product Offerings Trekking, Paint Ball, Rappelling, Para Sailing, Rock Climbing, Archery, River Rafting, Zorbing Trekking, Rappelling, Para Sailing, Rock Climbing, Permanent River Rafting Facility at Uttarkashi Paint Ball, Zorbing Paint Ball, Go Karting
Low Cost R T T T
Execution Time Lowest Highest High High
Approach to Organiser Fastest Fast Fast Fast
Presence Jamshedpur, Bhubaneswar, Pune, Bangalore and various Regions across West – Bengal , Jharkhand, Odhissa  Jamshedpur, Uttarkashi Bhubaneswar Kolkata
Experience in serving wide range of Customers Colleges, Universities, Corporate Houses, Small Business, Private Consumers Big Corporate Houses (Tata Group) and hardcore adventure enthusiasts. No such Range since relatively new Individuals and Corporate Houses
Competitors OW TSAF XT CPC
Features
Ability to Set-up specific facilities at remote Location R V V V
Timely Promotion across various locations and segments Yes – in various fairs and major corporate houses across various locations Yes – in Tata Group Functions – majority in Jamshedpur and in Uttarkashi No – only in Bhubaneswar and for paintball enthusiasts No – Restricted to paint ball and go Karting at Kolkata only
Corporate Backing No corporate Backing but a loyal Set of Customers ranging from Colleges, Universities and Various Corporate Houses ranging from small scale to large scale Strong Corporate Backing of Tata Group since a subsidiary of Tata Steel. No Such Corporate Backing but a dedicated fan base in Bhubaneswar No Such Corporate Backing but a dedicated fan base in Kolkata
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