Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr Strengths · Low customer to employee ratio. · Excellent staff who are highly trained and very customer attentive. · High customer loyalty among repeat customers. · A truly unique, high end, customized service offering. · Low cost solutions provided to budget consumers with small event organizing and group picnics.(Untapped market) Threats · A slump in the economy will affect the industry as a whole. · An increase in terrorist acts will chill tourist perception of safety when travelling. · The entrance of other service providers into Odyssey’s niche. · Unforeseen expenditures or poor sales will threaten Odyssey’s cash position The Internet has provided a sales medium for competitors who compete on price and has also given consumers the ability to plan and arrange trips for themselves. Like Trekrapids.com, redchilli.com. Opportunities · Growing market that has yet to be adequately addressed. · Growing number of young professionals with high disposable income (dotcom boom advantage in Hyderabad and Pune). · The ability to spread fixed management overhead costs over an increasing number of offered Weaknesses · A challenge to find employees who possess the necessary skills and customer-centric attitude. · The struggle to continuously offer new and exciting trips while maintaining the level of quality that is established over time from repetitive trip offerings. · Having a customer base located throughout India establishing proper and timely communication with potential customer.